Today we’re gonna talk about 11 SEO best practices for your small business website. So it’s easy to fall victim to these fads or trends with how to improve your SEO, but be mindful of that because while a quick fix can be appetizing and appealing it can actually hurt your SEO in the end. Yeah, if you really wanna impact your SEO you can’t fall into those gimmicks. It’s all about the long-term results. And we’ve got some best practices, 11 of them.
Let’s see, let’s go ahead and dive right into ’em. – All right, let’s kick things off with the SEO best practice, number one, research your keywords. This is super important. It’s the Google keyword planner and that’s great because you can find relevant keywords that online visitors enter when searching. So this is a really important thing about long-tailed keywords, so you can get more specific. You don’t want to try to capture the market on coaching because there’s so much competition. It would cost you a fortune to just actually rank there. But say, I’m a coach to help you advance your career in the San Diego area. I’m gonna focus on those keywords. But you really want to research what keywords make sense, the trends and things like that. So you’re not focusing your attention on just irrelevant things that you’ll never actually make an impact in.
So let’s go ahead and type in career coach. It’s gonna give you some trends and some alternate keywords you can possibly use as well. So we can get the results and kind of just see what might pop up. Okay, so I did that now I click, get results, Let’s see what happens! Now you don’t wanna go overboard, and literally at every single one here, because it may not make sense for your brand or your business. I’d pick the ones that really make sense for you and what you want your target audience to search for and what you think they’re searching to find you.
It shows the average monthly searches for career coach, 10,000 to 100,000, competition, medium. So are you looking for medium as your competition level? Is this a good amount of average monthly searches? Like how would I know that? So if you’re just starting out and you don’t have much authority yet with the industry I’d highly recommend to niche down even further. So what type of career coach do are you right? Or what type of business are you in? Kind of go a couple levels deeper. So if you’re the fitness industry don’t just try to go for fitness. Or if you’re a yoga studio, don’t just go for yoga because there’s way too much competition.
So if someone’s searching goat yoga in San Diego or Ocean Beach or wherever it is, you’ll be found. So that leads us to the SEO best practice, number two, create great content for your website. And that’s where the keywords come into play.
Add that into your text. Think about what are those online visitors searching when looking for a business like mine? – Yeah and you’ll wanna make sure that whatever keywords you use, you’re not sort of stuffing it in where it doesn’t make sense because not every other sentence should be around goat yoga. Really explain what you do, the atmosphere and things like that, but then stuff goat yoga every now and then throughout the website or whatever your keyword is for your business. – Yeah, and I have a great example. I know when we worked with the All Purpose Cake Co. I was checking out their website and it really, actually let’s take a look right now. They do a great job of doing content that would attract the right audience, ’cause they’re a unique business. They’re not just a cake company. They’re All Purpose Cake Co., that specializes in gluten-free to check out their cakes here. So you go over to their About Our Cakes and you can see here keywords, gluten-free dairy-free, keto and diabetes friendly.
So this is gonna help them to be found by that right audience that they’re looking for, with their unique market of cakes. – And tip number three is make sure your website is mobile friendly. Over half of search results are happening on mobile phones. So you wanna make sure it looks good on mobile, because if it’s not, Google’s not gonna actually rank your site for people searching on the phone. And an easy way to see if your site is mobile friendly is if you’re in your browser, you can right click, click choose, Inspect, And then this little guy down here is basically a toggle device toolbar.
So you can see what the website will look like on different types of devices– whether it’s an iPhone. – A Pixel, an iPad, things like that. So if it looks well here, chances are it’s gonna look well in the wild on an actual phone. – Yeah, you don’t need to pinch and poke to read that it’s very legible, looks sharp. And I even checked it on my iPhone earlier today. Next tip, understand metadata and how to use it properly. So for example, if you do a Google search, let’s stick with the cake thing, gluten free. I typed in gluten-free here and the Google search. And what comes up is you have your title line here, like easy gluten-free chocolate cake. And then the description below that and notice what did I type in? Gluten-free, and it’s in bold here.
And that’s why these are coming up first. – Right, and that meta title and meta-description is on your website itself kind of on the backend. So most website builders that use out there whether it’s GoDaddy’s website builder plus marketing, Wix, Weebly, Squarespace, There’s always a section to adds those there. WordPress, just install a plugin like Yoast SEO and you can easily add that. So they say your title should be anywhere between 50 and 60 characters. You wanna make sure you include whatever your primary keyword or keyword phrase is there. And then with your description, it should be around 150 to 160 characters. And again, put your description in there, and just like we saw with the search result, gluten-free popped up multiple times. So if it makes sense for your content, again, don’t stuff – make it legible for anyone to actually read – include it there, so Google and visitors know exactly what that page is all about.
And that will increase the number of click-throughs that you get. Next up SEO, best practice avoid duplicate content. Because search engines will penalize you, If you are using duplicate copy. – Tip number six is to showcase your reviews and testimonials. Reviews and testimonials are what it’s all about. It’s the word on the street about your businesses, these are your actual customers, your actual clients, basically praising you for being the awesome you that you are! – So, turn your website into word of mouth, right? Like I land on your website and from there I can see what your customers think because you’ve shared maybe your Yelp reviews or your TripAdvisor reviews or Google reviews. So have those testimonials there and it will boost your credibility and trust with that potential new customer. Next up SEO, best practice, understand backlinking. So think about how you can get relevant blogs or other sites that you could link to your website. – Yeah, you can think about backlinks, like tiny little up-votes for your websites.
Like Instagram, and you got likes, websites, it’s all about the backlinks. Now there are a difference between good and bad backlinks. There’s a very, very bad practice of paying for backlinks where like a bot or some other random service will put your website on a bunch of random websites. It’s not always the best to do because those websites may not be reliable. They may look malicious in nature, and then Google will see those. And now those back, which were supposed to be up-votes are now down-votes.
So if there are relevant blogs out there that basically compliment your services, go and add some value to their posts, their blog posts or whatever they have on there. And if it makes sense, link to your website or a guest blog or basically create great content to where they wanna link to your website. And at the end of the day, don’t be afraid to link back off to other people’s website. You can make those links, open a new tab so your content doesn’t go away. But then you’re kind of giving the brands that you know and trust, highlight up-votes to you, create a little cool community. – Next up SEO, best practice don’t play tricks. If there’s something that seems like, 0h, this is gonna be a shortcut. This is gonna help me out, gonna cut corners! It’s probably not a good idea! So do your research to learn about what those shortcuts are and try avoid doing them.
They’ll hurt you in the end. – You don’t wanna fall into those bad practices. They may have worked at it for a short time but the long-term game is where it’s at. Don’t play shortcuts. Which leads us to tip number nine is to measure your success. How do you know at the end of the day if all the effort you are putting into your website and your content and your whole online presence is working? – Google analytics! Google analytics is the way to measure that success. It’s a free tool.
Again, most website builders have an easy way to actually integrate it. In WordPress there’s tons of plugins do that. We actually have a video that goes super in-depth with Google analytics. If you don’t know what it’s all about, you can check it out here. – Next up, submit your site map. That’s actually going to help out your website for when Google or search engine is indexing, looking for you like a table of contents in a book. Or I cook a lot, like a recipe. Maybe you wanna get to a specific Italian recipe in your cookbook. So that’s something you can kind of relate to when you think about a site map but it is really important for search to have this.
And once you have your website site map created, if you’re using a website builder, they’ll likely do it for you. If using WordPress use Yoast SEO, or some other search engine plugin will create it for you. You want to tell Google about it. Don’t wait for them to come to you because they eventually will, but it might take awhile. So highly recommend Google webmaster tools. It’s a free service with Google. You can go ahead and say, hey, here’s my website. Here’s my site map, now crawl it. The cool thing with Google webmaster tools that kind of relates to this video is you can see the search engine trends. So you can see what people are searching for, how often, how often they’re seeing it, how often they’re clicking it with keywords that’s related to your industry.
And now if you start seeing keywords that just don’t make sense. Well, now it’s time to go back to square one with our tip number one– and research those keywords. And last but not least SEO, best practice speed up your website! If it takes longer than two seconds to load you’re going to lose traffic and potential customers. – Yeah, there’s lots of things you can do to speed up your website, setting up some sort of caching mechanism. There’s tons of CDN providers out there or content delivery networks that basically just puts little copies of your website throughout the world. So if I’m in Seattle here, but the server’s in Europe. I’m not going to Europe all the way to get the content. I’m going a server close to me in here in Seattle. Now, you know, more about SEO, best practices.
We’ve covered a lot, right? Research your keywords, put high quality content on your site. Even found tools to help you find those keywords that work well for your site as well. So put it to work, go get on your site now. Boost that SEO! See you next time!.